Dr. Forrest C. Shaklee & the Shaklee History
Dr. Forrest C. Shaklee founded Shaklee in 1956 at age 61 and
lived to see it transformed into a Fortune 500 company during his 80s. A
man of many talents, Dr. Shaklee's diverse career path included
chiropractor, inventor, author, pastor and radio personality. Each
experience helped shape his vision. Today, Shaklee's "Better You. Better
World.™" philosophy directly reflects Dr. Shaklee's initial vision.
A Life of Passions
The young Dr. Shaklee's interest in health started because of a
childhood illness: tuberculosis. Instead of hospitals or medicines, his
treatment was rest, nutritious food and spending hours outdoors in the
Iowa countryside. Living in Harmony with Nature® became a way of life in
his formative years.
Dr. Shaklee's interest in good health led him from the fields
to the lab and the exam room. He firmly believed that good nutrition was
the foundation for overall health and wellness. Always experimenting,
Dr. Shaklee developed techniques to extract nutrients from food. His
"vitalized minerals" were introduced in 1915, before the concept of
vitamins was fully understood. He went on to build successful
chiropractic practices and clinics, where he learned from treating
patients that good health required nurturing wellness, not just treating
illness.
Dr. Shaklee was also an early adopter of self-help practices.
He wrote several books on the importance of positive thinking, which he
copyrighted as "Thoughtsmanship". He also taught the concepts of
harmony, health and the secrets of a successful life on his own weekly
radio program.
Form Follows Philosophy
Nutrition, prevention and the concept of positive living
converged in 1956, when Dr. Shaklee and his two sons, Forrest, Jr. and
Lee (Raleigh), founded Shaklee Corporation. At that time exercise was a
walk to the store, processed foods were a sign of progress, and few even
thought about food as nutrition—not entirely unlike today.
The Shaklee family founded their company not just to earn
healthy profits but also to help people live healthier lives. This
simple but profound difference drove the decisions that set the company
apart then and now.
First, Dr. Shaklee demanded that every product should be the best of its kind and fill a real need, not just a shelf.
Second, his experience working one-on-one with patients led to
the company's direct sales model. He knew personal conversations were
the best way to explain the benefits of preventive health. Dr. Shaklee
said, "We'll teach some and they'll teach others to teach others to
teach others." So the Shaklee men did, talking to people up and down
California, using a Plymouth station wagon as their distribution center.
They talked, people listened and told others. Even without formal
"salespeople" the message spread. The father-and-sons team created a
grassroots movement hundreds of thousands strong and a company that
today is worth $500 million.
Dr. Shaklee's innovations didn't end with nutrition. He
practiced "Living in Harmony with Nature®" in home care, inventing a
biodegradable cleaner decades before environmental safety was a concern.
He pioneered new discoveries in nutrition that went mainstream years
later. He wouldn't have thought much about contemporary labels like
eco-chic, organic or self-actualization, but he was a pioneer in all of
them. Fifty years later, his company has led hundreds of thousands to
better, healthier lives—and helped all of us live in a better world.